Kenley is an AI-powered research platform built for enterprise consulting and knowledge management. As Head of Design, I led the full transformation of AnswerGrid into Kenley—repositioning a YC-backed startup into an enterprise-grade platform serving consulting firms.
A 14-day Lean Identity Sprint
The rebrand was deliberate and fast. In a 14-day Lean Identity Sprint, I defined the Kenley name, brand system, and a unified product design language, then drove the rollout through more than 100 GitHub commits across UI, web, and marketing surfaces. The goal was a single, coherent identity that signalled enterprise readiness without losing the velocity of a startup.
Designing Kenley WorkStreams
At the heart of the new product is Kenley WorkStreams—a suite of AI modules that automate the most time-consuming parts of consulting work. I designed and shipped the core experiences for Precedent Search, Kenley Scribe, and Deck Gen, each tuned to a specific workflow consultants run dozens of times a week.
The impact was immediate. Deck creation time dropped by 95%, from roughly 5 hours to 15 minutes. Precedent search collapsed from 6 hours to about 1.2 hours—an 80% reduction. To make these workflows safe for enterprise clients, I partnered with engineering to build role-based access, GDPR compliance, and accessibility into the foundation of the product rather than bolting them on.
Adoption, revenue, and pipeline
Post-rebrand adoption tells the clearest story. Daily active users grew 8× (from fewer than 10 to more than 80) and weekly active users climbed from under 20 to over 170 within three months. Usage scaled to 900+ searches per week, with engaged users averaging 5–7 searches a day.
That engagement translated directly to revenue. A $29,700 enterprise payment from CIL Management Consultants helped push Kenley to $320K ARR by August 2025, with an active procurement pipeline of more than $2M built on enterprise UX credibility and brand trust.
Building a sales-and-content engine
Alongside the product, I helped launch the AI in Consulting Digest, the Advising the Advisors podcast, and a "demo asset factory" that gave the GTM team a steady stream of crafted, on-brand sales material. Together they generated $150K in inbound pilots, cut the sales cycle by 45% (from 51 to 28 days), and held CAC under $2,500—keeping growth costs below 6% of ARR.
Brand visibility followed: 61,691 YouTube views and 1,400 watch hours in five months, LinkedIn followers up 275% (400 → 1,502), the CEO's profile past 4,000 followers with 54K post impressions, and a 37% newsletter open rate with a 7% CTR—well above SaaS benchmarks.